Meet «B.». «B.» is a so-called influencer and she decided to raise money in order to save the bees! B. is a true ambassador for the bees’ cause. She shares her daily life as a bee and as an influencer on her Instagram account. Her goals is to become famous and generate visibility around the disappearance of her kind.
So how do these pictures of B. in a pool, painting or doing yoga support the bees? Well, the more followers an influencer has, the more brands get interested in so-called paid partnerships (which are advertisments done by influencers for the particular brand). The revenue of these paid partnerships are donated to projects which support bee preservation. This can be big business, in only 5 months B. has raised 218K followers and has partnerships with brands such as Ricola and Airbnb!
B. is taking Instagram by storm, at the time of writing she has around 218K followers! Copyright 2019 @bee_nfluencer
B. and the people behind her has found some time in their busy schedule for an interview with us, read along if you want to find out more about this innovative project:
The interview with «B.»
Dear B., your photos and videos look really great, why do you do this project?
«Thanks! I want to become a famous influencer to raise money for the cause of bees. All the money I make will go to the Beefund, created by the Fondation de France to finance bee preservation.»
Can you explain why bees are so important for our planet?
«Without bees humans are nothing, we make much MUCH more then just honey. 75% of the world’s agricultural crops are pollinated by bees. We also pollinate the plants that make human’s medicines.»
Who is behind this account?
«The amazing humans of Fondation de France are helping me.»
Could you explain a bit more about Fondation de France?
«Fondation de France is a leading philanthropy network in France, which has been committed for 50 years to environmental and biodiversity issues. Fondation de France created the BEEFUND, a caritative fund supporting crucial initiatives dedicated to bees’ protection.
So haben die Fondation de France und der BEEFUND das Konto von B. lanciert als neue, innovative Möglichkeit, Geld für diese wichtigen Themen zu sammeln. Ziel von B. ist es, so viele Follower wie möglich zu gewinnen, um das Interesse von Brands zu wecken. Auf diese Weise arbeiten die Marken mit ihr zusammen und generieren Werbeeinnahmen. Je mehr Follower
@Bee_nfluencer hat, desto mehr Geld sammelt sie, um die Bienen zu retten. Diese Einnahmen werden an den BEEFUND gespendet, um die Bienen zu retten.»
These revenues will be donated to the BEEFUND to save the bees.»
Werden wir erfahren was mit dem Geld passiert, das du dank dieses Instagram-Kontos verdienen wirst?
«Yes! Thanks to first partnerships, BEEFUND announced the first initiative that will be supported. Called «Mayage» this project is led by an NGO in the south of France to bring out new practices that can be established and implemented by farmers and beekeepers to protect bees. A research approach that aims to bring together actors from two sectors that are sometimes in conflict.
Weitere Infos zum BEEFUND und seinen Aktivitäten ist hier verfügbar: https://beefund.fondationdefrance.org/indexEN.html#section-3»
Lastly, B. What is your biggest dream?
«To reach 1 million followers and save my sisters and brothers!»
Thanks a lot for your time, we wish you all the best with achieving your dream!
Interessiert an B.’s Abenteuer?
Folge ihr auf Instagram!
Weitere Informationen zur
Fondation de France und zum BEEFUND.